Ricky Estera The Estera Group · 561-212-0111
Before you hand anyone the keys to your most valuable asset, you should know exactly how it will be presented, where it will be seen, and who is going to see it. This is the plan.
Most homes are put in the MLS, photographed once, and left to wait. The buyer who pays the most for a home like yours is rarely the one who happens to walk by. They are in New York, New Jersey, Connecticut or California, searching your community by name, or they already live here and are watching one neighborhood closely.
Our job is to put your home in front of that buyer, at its best, everywhere they look, and to follow every inquiry until it becomes an offer. Below is how we do it, step by step.
Each piece is already built and running for the homes we represent. Nothing here is a promise to “try”; it is what we do.
Buyers decide in seconds whether to keep looking. Your home is presented the way a luxury brand presents a product.
A sweeping flyover that shows the lot, the water or golf views, and the setting that photos alone cannot capture.
Magazine-quality stills of every room and the exterior at the hour the home looks its best.
A walk-through film with voiceover, cut for YouTube, Instagram and the property page.
Your home gets its own page with the full gallery, video, floor plan and community story, ready to share with any buyer or agent.
A buyer in Westchester doesn’t search “homes in Florida.” They search “Addison Reserve homes for sale.” Other agents rent a spot on Zillow, Realtor.com, Trulia or Redfin, where your home sits beside forty others. We own the website for your community, so that buyer lands on a page that is only about where you live, and your home is the first thing on it. We own 21 of them.
The 3D map, the last twelve months of sales, the subdivisions, the club, the moving guide for buyers from the Northeast. By the time they open your listing they have chosen the neighborhood. You are only selling the house.
Google sends your community’s searches to our site every day. Your home launches at the top, in front of an audience that exists before you list.
On Zillow, Realtor.com, Trulia and Redfin, the buyer who clicks “contact” is sent to whichever agent paid for your zip code. On our site, every click, chat and form comes straight to Ricky.
Running your community’s site means we track every sale on your street all year, not just the week you call.
Beyond our own sites, your home appears on every major real estate website, with Ricky as the point of contact.
Plus the websites of every brokerage in South Florida, all with the full photo set and video.
Our brokerage site, with the community directory where buyers browse what is for sale, pending and recently sold in your neighborhood.
Buyers who search “homes for sale in” your community on Google see our profile and your listing featured in our posts.
Our community market videos reach buyers who are researching where to live long before they call an agent.
Market analyses of the communities we serve, with your home featured in the video for your neighborhood.
The drone footage and video tour, cut into short films and posted to our followers and promoted to buyers in your home’s price bracket and feeder markets.
A direct announcement to the top-producing luxury agents in Boca Raton, Delray Beach and Palm Beach, many of whom have buyers waiting.
Some of the best buyers are already in our database or already live near you.
A photo-first “Just listed” email with the video and gallery, sent to our buyers, past clients and the agents we work with.
Neighbors often know the friend, relative or club member who has been waiting for a home in your community.
Our relocation leads from the Northeast and California are matched to your home as soon as it launches.
Marketing brings the buyer. Strategy brings the number.
Before we list, you receive a personal video that walks through every comparable sale in your community, what sold quickly, what sat, and why.
We set the launch price against the live competition in your community so your home is the one buyers compare everything else to.
Each buyer and agent is contacted after every showing. You hear the feedback, not a summary of it.
English, Spanish, French, Italian and Portuguese. International buyers negotiate with Ricky directly, in their own language.
Selling the house is only part of leaving it. We take care of the rest.
A room-by-room plan for what to do, what to leave alone, and the trusted vendors to do it.
One call. We coordinate the estate sale, the donation and cleanout, and the movers, on your timeline.
If your next home is not ready, we negotiate a post-closing stay so you move once, not twice.
From the first conversation to the closing table, you deal with Ricky.
Your home does not go on the market until it is ready. Then everything goes live at once.
Staging, landscaping, paint touch-ups and pressure washing. Our vendors, scheduled by us, one call for you.
A full pre-listing inspection so buyers never find a surprise, and never use one to renegotiate.
Electrical, plumbing, roof, AC. Everything on the report handled before the first showing.
Twilight photography, 4K aerial video and the narrated tour, shot at the hour the home looks its best.
MLS, Zillow, Realtor.com, Trulia and Redfin, your community site, the 3D map, social, email and neighborhood mail. All marketing in effect the same day.
“The market doesn’t decide when you sell. Life does. When it’s time, I take care of the sale and the move, so you only have to think about what comes next.”
Ricky Estera has lived in the Boca Raton and Delray Beach area for more than thirty years and has sold its finest homes for more than twenty-three. He leads The Estera Group at Prime Properties of South Florida, a top-ten team in South Florida with more than 700 clients served and over $200 million in closed sales.
His practice is built on the waterfront estates, country club communities and oceanfront residences of Boca Raton, Highland Beach and Delray Beach, and on the buyers arriving from the Northeast, California and abroad who want to live in them. A zero-handicap golfer and a member of the club community himself, he knows these neighborhoods from the inside.
A personal, confidential video walking through what homes like yours have sold for in your community and what yours is positioned to achieve. No obligation, no listing agreement, and no one will show up at your door.
Not ready for a valuation? Text Ricky and ask anything. 561-212-0111.
Ricky will be in touch within one business day to arrange your private valuation. If it is urgent, call or text 561-212-0111.
“Ricky sold our house quickly and helped make the transaction smooth. His attention to detail and personal touch was appreciated. Would highly recommend using him and his team for any real estate transaction. I will be a repeat customer.”
“Ricky is a fabulous real estate agent and one that I would certainly recommend to anyone looking to buy or sell their home. He is extremely responsive and honest throughout the entire process.”
“When I relocated from New York to this town, I didn’t know anyone and was a bit overwhelmed. Ricky’s professionalism, expertise, and friendly demeanor immediately put me at ease. His dedication to making the entire process smooth and enjoyable was truly remarkable.”
“His knowledge of the market, attention to detail, and excellent communication skills made me feel confident and informed throughout the entire journey. He goes above and beyond to ensure that every step of the real estate process is smooth and stress-free.”